Ambleside Dress in Denim - 010 Quantity: 10 Price: $188 Reasons for ordering: - Meets criteria for clothing as selected by women who filled the survey; straight cut, high neckline, neutral colours - Comfort and easy care; machine-washable cotton - Ethical; made in Canada

Suspicious Shift in black – 009 Quantity: 10 Price: $184 Reasons for ordering: - Meets criteria for clothing as selected by women who filled the survey; straight cut, high neckline, neutral colours - Practical; has pockets, is made of a wool blend - Ethical; made in Canada

Midi Tube Skirt in Black and Navy – 008 Quantity: 24 Price: $70 Reasons for ordering: - Staple piece; midi skirt that matches anything terms of colour and style - Comfort and easy care; machine-washable rayon/spandex, with lining - Affordable

Cuffed Crop Pants in Black – 007 Quantity: 16 Price: $80 Reasons for ordering: - Staple piece; dress pants that are easily wearable in terms of colour and style - Comfort and easy care; machine-washable polyester/rayon/spandex in straight fit - Affordable

Pleated Colourblock Blouse in Cream – 006 Quantity: 10 Price: $90 Reasons for ordering: - Interesting, innovative design - Meets criteria for clothing as selected by women who filled the survey; straight cut, high neckline, neutral colours - Fashion tops are one of the top categories the target market spends the most money in